Starbucks Prototype Store ·
The goal for this animated sequence was to effectively show design intent
for color scheme, materials, lighting, product display, and brand placement
in a prototype retail store. Because the schedule was very tight, I had to complete the entire project, including
model, textures, lighting, animation, rendering, editing, DVD setup, burning,
and final delivery, in a short time frame.
The key to providing a quick turnaround on projects like this is keeping
the model as simple as possible. Instead of modeling every detail, I will
usually focus on the overall qualities of space, light, and material that
are most critical to the design and final presentation.
Also, instead of using expensive radiosity or ray-tracing techniques
for rendering, I used a balanced array of simple point, spot, and direct
lighting. This approach can allow greater creative control and at the
same time yields the much shorter render times needed to create animation on a short schedule.
This reflects my belief that creating a compelling and believable illusion that
communicates the nature of space is less about high-tech tools and complex algorithms, and more about leveraging
perception. Recreating reality in detail is neither desirable nor cost-effective when presenting a tentative design idea.
Instead, I use a combination of shorthand techniques to represent only what needs to be conveyed, and to do so in the most effective way possible.
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