Colorado Mills ·
Although animated sequences are most often used to demonstrate tentative
designs to a client, they can be valuable in other ways, as well. When I
started working on this outdoor retail street project for the CommArts team, the design
had already been finished and approved without any animation. But
the client still needed a way to communicate the design to prospective
tenants in a compelling way.
In particular, it was important for them to convey their commitment
to quality as well as the details of their plan to create attractive spaces
capable of drawing shoppers in a crowded retail market. Since building
construction hadn't yet begun, making a traditional sales video was not
possible. In cases such as these, an animated video can be a highly
effective business or financing tool.
By starting the selling process early with
strong visuals in hand, the client's sales team was able to pre-lease
a large number of spaces. The benefit to a large retail project like this cannot
be overstated, as having a high occupancy rate on opening day is key to drawing customers.
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